About Us The First Choice is a family run business specialising in the wholesale supply of Bomboniere (favour) component parts to TRADE PROFESSIONALS - everything needed to create stunning favours for any occasion. Established in 1988 with a retail outlet we soon realised the growing demand by other businesses for our products and moved into WHOLESALE to fill this gap. Knowing the business from both sides we are happy to help and advise customers when necessary. We at The First Choice feel we do not have to boast about our fast, friendly and efficient mail order service - our hundreds of satisfied customers do it for us.